Strategic Plan

STRATEGIC INITIATIVES – 2018

1. Grow membership by net 10 GEMs 2. Restructure Operations as outlined in the strategic priorities above. 3. Raise Capital Fee as outlined in the strategic Priorities above. 4. Combine dues and capital to be just dues. Make a by-law change for 20% of dues to go to replace- ment capital for transparency. 5. Use only known initiation fees for operations – those members on payment plans. 6. Put $100,000 in reserve 7. Spend $500,000 on Clubhouse, Pool and Tennis facilities. 8. Buy a Food Truck 9. Extend SEC Contract through 2021 10. Take on management of 2-3 more HOAs. This will generate $50,000 to $75,000 in revenue per HOA and we have the infrastructure. One additional employee would be needed, which allows us to create a succession plan for Steve Janney’s retirement. 11. Begin home lawn chemical application business (i.e. Chemlawn) – Jason can have one employee com- plete this service for up to 250 homes and at that number of homes we will create a net income of $100,000. 12. Staff Development – Creation of Greystone University consisting of 4 six-week classes meeting once per week for two hours. The content is about service culture, Greystone history and culture, creating experiences and leadership development. The climax is a full day class by a Ritz Carlton Trainer and then a graduation. Upon completion of each class the employee will be compensated in the form of a bonus and their nametag will change. 13. Solidify all operations to be best in class – evaluate our current SOPs established in 2015 and update for current business model. Ensure standards are being met and the personalized member experience is at or above the level of any area, club, resort, restaurant or hotel. 14. Focus on Improving Regions Tradition Member Participation and Sponsorship. Development of a standing tournament committee to ensure increased member participation, volunteerism, sponsorship and member engagement during tournament week. We will develop an opt in program with a sales approach offering several different packages for members and their guests. 15. Increased Sales for Banquets and Outings – team is already getting aggressive about increasing sales for 2018 over 2017 actual events. 16. Life Members increase to 30, but offer pay back plan at 26-30 or wait for 31st to get begin redeeming another life member. This will generate $660,000 to add to the capital replacement program. 17. Legacy to become a Golf Centric Club with Founders being the Country Club. Restrict members to host 6 guests per year at Legacy. Increase the greens fee to $125 and increase Outing Package from $195 to $250 for new outings and all by 2019. Separate Logos will be created for Board consideration.

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